The Ultimate Brochure Printing Guide [Updated for 2023]

Welcome to the Ultimate Brochure Printing Guide (Updated for 2023). Whether you’re a seasoned pro or new to the world of printing, this guide is here to help you navigate the process of creating professional-quality brochures.

In this guide, we’ll cover everything you need to know about printing brochures, including choosing the best and most cost efficient printing process, selecting the right paper and ink, and working with a printing partner. We’ll also provide tips and best practices for designing and layout, as well as ideas for using brochures to promote your business or event.

Whether you’re looking to print a few hundred brochures for a local event or a large run of materials for a national campaign, this guide will provide the information and resources you need to get the job done right. So let’s get started! Some of the topics in this guide will include:

What is a Brochure?
What are the Most Popular Brochure Sizes?
What Printing Methods do Brochure Printers Use?
What Type of Content Should I Include in My Brochure?
What’s the Best Way to Design a Brochure?
What are the Best Brochure Folding Options?
How Much Does it Cost to Print Brochures?
What Paper Weight is Best for Brochure Printing?
What are the Best Inks for Printing Brochures?
How to Find the Best Brochure Printing Company?
More Brochure Printing FAQs

What is a Brochure?

A brochure is a small booklet that contains information about a product, service, or organization. It is often used as a marketing or promotional tool. Brochures can be printed in various sizes and formats, and they can be distributed through a variety of channels, such as in-store, at events, or through the mail.

A brochure acts as communication between you and the reader, letting the reader know what you can do for them. The brochure also represents you when your not there, and should do that in the best way possible.

What are the Most Popular Brochure Sizes?

There are several standard sizes for printed brochures, including:

8.5 x 11 inches: This is the most common size for brochures and is suitable for standard letterhead paper. It can be folded in half to create a half-fold brochure or folded in thirds to create a tri-fold brochure.
11 x 17 inches: This size is often used for large brochures or for brochures that will be displayed in a rack or on a counter. It can be folded in half to create a half-fold brochure or in thirds to create a trifold brochure.
8.5 x 14 inches: This size is often used for legal documents and is known as “legal size.” It can be folded in half to create a half-fold brochure or in thirds to create a trifold brochure.
6 x 9 inches: This size is often used for smaller brochures or for mailing. It can be folded in half to create a half-fold brochure or in thirds to create a trifold brochure.
A5 (5.8 x 8.3 inches): This size is often used for smaller brochures or for mailing internationally. It can be folded in half to create a half-fold brochure or in thirds to create a trifold brochure.

What Printing Methods Do Brochure Printers Use?

When choosing a printing method for your brochure, it is important to consider the quantity, quality, turnaround time, and cost. You may also want to consider the environmental impact of the printing method, as some methods are more eco-friendly than others. These are the most popular brochure printing methods.

Offset Printing: Offset printing is a printing technique in which the image to be printed is transferred (or “offset”) from a printing plate to a rubber blanket and then to the printing surface. It is called “offset” because the ink is not transferred directly from the plate to the printing surface. Offset printing is a popular choice for printing brochures because it can produce high-quality prints in large quantities at a relatively low cost.

To print a brochure using offset printing, the first step is to create a printing plate. The printing plate is a metal or plastic plate that has an image of the brochure design etched into it. The plate is then mounted onto a cylinder on the printing press.

Next, the press operator will apply ink to the printing plate and roll it onto a rubber blanket. The rubber blanket then transfers the ink to the printing surface, which could be paper, cardstock, or another material. The printing press can produce hundreds or even thousands of brochures in a single run.

Offset printing is known for producing high-quality prints with crisp, clean images and vibrant colors. It is also efficient for printing large quantities of materials, as the setup process is relatively quick and the press can run for long periods of time without stopping. However, offset printing is not well-suited for printing small quantities or for printing materials with a lot of small text or fine details, as these can be difficult to reproduce accurately using this method. This printing method can be expensive for small runs and has a longer turnaround time compared to digital printing.

Digital Printing: This method involves printing directly from a digital file to the printing surface. It is suitable for small quantities of brochures and allows for more customization and variable data printing. It is a popular choice for printing brochures because it is fast and efficient, and it allows for a high degree of customization and personalization.

To print a brochure using digital printing, the first step is to create a digital file of the brochure design. This can be done using a software program like Adobe Illustrator or InDesign. Once the design is complete, it can be saved as a digital file, such as a PDF, and sent to the printer.

The digital file is then loaded into a digital printing press, which uses toner or inkjet technology to print the brochure directly onto the printing surface. Digital printing is known for its fast turnaround time and the ability to print short runs of materials quickly and efficiently. It is also well-suited for printing materials with a lot of small text or fine details, as it can reproduce these accurately and with high resolution.

One potential downside of digital printing is that the print quality may not be as high as offset printing, especially for larger quantities of materials. Digital printing is also generally more expensive on a per-unit basis than offset printing, especially for larger quantities. However, for smaller quantities or for materials that require a high degree of customization, digital printing can be a cost-effective and efficient choice.

What Type of Content Should I Include in My Brochure?

The content and graphics of your brochure are by far the most important part. When establishing an effective brochure it is essential to gather and establish all of your content and graphics before designing because any last minute content might contain errors. Most printers will give you a final proof to check over before any printing is done.

Tip: It has been estimated that 95% of all people tend to do what their peers do. Because of this, we suggest that one panel of your brochure be devoted to testimonials from satisfied clients. Be sure that they point to specific benefits and results, if you can get a testimonial from a well-respected expert in your field.

The content of a brochure should be clear, concise, and informative, and it should be organized in a logical and visually appealing way.

Here are some tips for creating effective brochure content:

Define your target audience: Determine who you are trying to reach with your brochure and tailor the content to their needs and interests.
Determine your goals: What do you want to achieve with your brochure? Do you want to promote a product, provide information about your organization, or generate leads?
Identify your key messages: Determine what you want your audience to know about your product, service, or organization and highlight those messages in your brochure.
Use clear and concise language: Avoid using jargon or overly technical language. Use simple, straightforward language that is easy for your audience to understand.
Use headings, bullet points, and images: These elements can help to break up the text and make your brochure more visually appealing. Use headings to organize the content and highlight important points, and use bullet points to list important information.
Include a call to action: Encourage your audience to take a specific action, such as contacting you for more information or visiting your website.
Proofread: Be sure to proofread your brochure for spelling and grammar errors before printing.

Remember, the content of your brochure is an important part of your marketing or informational efforts, so be sure to take the time to create effective and engaging content.

What’s the Best Way to Design a Brochure?

Brochure design is the process of creating the visual layout and content for a brochure. It involves choosing the layout, colors, fonts, and images that will be used in the brochure, as well as organizing the content in a way that is visually appealing and easy to read.

Here are some tips for designing an effective brochure:

Choose a layout: Decide on the size and fold type of your brochure, and consider using a grid system to help organize the content.
Select colors and fonts: Choose colors and fonts that are appropriate for your brand and that will appeal to your target audience. Avoid using too many different colors and fonts, as this can make the brochure look cluttered and confusing.
Use images: Use high-quality images that are relevant to your content and that will help to illustrate your points. Avoid using too many images, as this can make the brochure look cluttered and distract from the content.
Organize the content: Use headings, subheadings, and bullet points to help organize the content and make it easy to scan.
Include a call to action: Encourage your audience to take a specific action, such as contacting you for more information or visiting your website.
Proofread: Be sure to proofread your brochure for spelling and grammar errors before printing.

Designing an effective brochure requires a balance of visual appeal and clear, concise content. It is a good idea to work with a professional designer or design agency to ensure that your brochure is high-quality and effective at communicating your message.

The front cover should be simple and direct with the title of the brochure and any images located on the top half so wherever the brochure is placed it is easily read and stands out. As for the back cover it usually contains a biography, a mission statement that tells the reader what your company can do for them, credentials and/or affiliations. Don”t forget the contact information, like phone, address, fax, e-mail, etc this is essential with the back cover.

The bulk of content of the brochure should be located in the inside panels. When designing this part of the brochure it is important to realize that when a reader opens the brochure, the inside panels are not just two or three panels they are one visual field of information; they should be designed as one piece but still have the ability to stand on their own.

Tip: When printing on one of these sizes you need to decide which type of printing will best suite your brochure. If your brochure is simplistic and uses only a couple of colors the one or two color printing process would be the better way to go. If your brochure is complex and needs more colors the four-color printing process works best.

What are the Best Brochure Folding Options?

There are a variety of options for folding a brochure, depending on the size and layout of your design. Here are some common folds that are commonly used for brochures:

Single fold: A single fold brochure is folded in half, resulting in two panels on the front and two on the back. This is a simple and classic fold that works well for brochures with a straightforward design.
Z-fold: A Z-fold brochure is folded in a zig-zag pattern, resulting in three panels on the front and three on the back. This fold allows for more design flexibility and can be used to create a more dynamic layout.
Half fold: A half fold brochure is folded in half vertically, resulting in two panels on the front and four on the back. This fold is similar to the single fold, but with more space for content.
Tri-fold: A tri-fold brochure is folded in thirds, resulting in three panels on the front and three on the back. This fold is often used for brochures with a lot of content, as it provides plenty of space for text and images.
Gate fold: A gate fold brochure is folded in a way that creates two panels on the front and four on the back, with the left and right panels folding in towards the center. This fold is often used for more formal or upscale materials, as it has a sophisticated appearance.
Roll fold: A roll fold brochure is folded in a series of evenly spaced, parallel folds. This fold allows for a lot of design flexibility and can be used to create a variety of layouts.

Ultimately, the best fold for your brochure will depend on the size and layout of your design, as well as the intended use of the brochure. It’s a good idea to consider the various options and choose a fold that works best for your needs.

How Much Does it Cost to Print Brochures?

The cost of printing brochures can vary widely depending on several factors, including the quantity, size, paper stock, color, and design of the brochures, as well as the printing method and the turnaround time.

Here are some general estimates of the cost of printing brochures for the printing methods we’ve discussed:

Offset printing label cost estimate: Offset printing is a traditional printing method that is suitable for printing large quantities of brochures. The cost of offset printing can vary widely, but it is generally more expensive than digital printing. Prices may start at around $500 for a run of 1,000 8.5 x 11 inch full-color brochures printed on 100# gloss text paper.
Digital printing label cost estimate: Digital printing is a newer printing method that involves printing directly from a digital file to the printing surface. It is suitable for small quantities of brochures and allows for more customization and variable data printing. Prices for digital printing may start at around $100 for a run of 100 8.5 x 11 inch full-color brochures printed on 100# gloss text paper.

What Paper Weight is Best for Brochure Printing?

The paper weight of a brochure refers to the thickness and durability of the paper used to print it. The weight of paper is typically measured in pounds (lbs) or grams per square meter (gsm). The higher the number, the thicker and heavier the paper will be.

When it comes to printing brochures, the paper weight you choose will depend on a variety of factors, including the intended use of the brochure and your personal preference. Some common paper weight options for brochures include:

Lightweight: Paper weights around 60-70 lbs or 90-100 gsm are considered lightweight and are often used for brochures that will be mailed or handed out at events. These papers are thin and flexible, making them easy to fold and handle.
Midweight: Paper weights around 80-100 lbs or 120-170 gsm are considered midweight and are often used for brochures that will be displayed in racks or handed out at events. These papers are slightly thicker and more durable than lightweight papers, and they tend to have a more premium feel.
Heavyweight: Paper weights over 100 lbs or 170 gsm are considered heavyweight and are often used for brochures that will be displayed or used as marketing materials. These papers are thick, sturdy, and have a high-quality feel.

Ultimately, the paper weight you choose for your brochure will depend on your specific needs and preferences. It’s a good idea to consider the intended use of the brochure and the type of image you want to project when deciding on a paper weight.

What are the Best Inks for Printing Brochures?

When it comes to printing brochures, the type of ink you use can have a significant impact on the quality and durability of the final product. Here are some factors to consider when choosing the best ink for your brochure printing:

Type of printing process: Different printing processes require different types of ink. For example, offset printing typically uses oil-based inks, while digital printing often uses toner or inkjet inks. Make sure to choose an ink that is compatible with your printing process.
Color: If you need specific colors for your brochure, you may need to use special inks. For example, Pantone inks are a popular choice for printing specific colors that need to match a particular shade.
Durability: If your brochures will be handled or displayed frequently, you may want to choose an ink that is resistant to fading or smudging. UV-resistant inks and inks with a high resistance to water and other contaminants can help ensure that your brochures maintain their quality over time.
Environmental impact: If you are concerned about the environmental impact of your printing, you may want to consider using eco-friendly inks. These inks are made from renewable resources and are often more biodegradable than traditional inks.

Ultimately, the best ink for your brochure printing will depend on your specific needs and preferences. It’s a good idea to consider the factors listed above and do some research to find an ink that meets your requirements and fits your budget.

How to Find the Best Brochure Printing Company

Here are some tips for finding and communicating with a printing partner:

Research and compare different printing companies to find one that meets your needs and budget. Consider factors such as turnaround time, print quality, and any additional services they offer, such as design or mailing services.
Clearly communicate your project details and specifications with the printer, including the type of project, quantity, size, paper stock, and any special finishes or features you need.
Provide high-quality artwork and design files to the printer to ensure the best possible print results. This may include providing vector graphics or high-resolution images, and following any guidelines the printer has for file format and size.
Establish a timeline with your printer and confirm the delivery date for your project. Be sure to allow for any unexpected delays or issues that may arise during the printing process.
Keep an open line of communication with your printer and be available to answer any questions or address any issues that may come up during the printing process.
Review proof copies carefully before approving the final print run to ensure everything is correct and meets your expectations.

Overall, finding a reliable and reputable printing partner and communicating clearly with them will help ensure a successful printing project.

More Brochure Printing FAQs

Here are a few more custom printed brochure FAQs that should help you on your journey.

How many colors can I print on my brochures?

The number of colors you can print on your brochures will depend on the printing process you choose. Four-color process printing allows for a full range of colors to be printed, while spot color printing uses specific ink colors to match a particular brand or design.

Can I add special finishes to my brochures, such as foil stamping or embossing?

Yes, you can add special finishes to your brochures to add a professional touch and make them stand out. Options include foil stamping, embossing, die-cutting, and varnishing.

How do I prepare my artwork files for a printed brochure?

Your printer will likely have specific guidelines for preparing artwork files for printing. In general, you should use vector graphics whenever possible and provide high-resolution images. You should also ensure that your files are in the correct format (such as PDF or EPS) and have a sufficient resolution (such as 300 dpi).

Can I print my brochures on both sides?

Yes, you can print your brochures on both sides (also known as duplex printing). This can save you money and reduce the environmental impact of your printing project.

How long does it take to print brochures?

The turnaround time for brochure printing will depend on the size of your order, the complexity of your design, and the availability of the printer’s equipment. In general, you can expect a turnaround time of 3-5 business days for small quantities, and up to 2 weeks for larger orders.

Can I print my brochures on recycled paper or using eco-friendly inks?

Yes, it is possible to print brochures on recycled paper or using eco-friendly inks. Many printing companies offer a range of environmentally-friendly options, including recycled paper and eco-friendly inks. Using recycled paper helps to reduce the environmental impact of paper production, as it reduces the demand for new trees to be cut down and reduces waste in landfills. Eco-friendly inks are made with fewer harmful chemicals and are often soy-based, making them less toxic and easier to dispose of than traditional petroleum-based inks.

Feel free to add comments below if there was anything we missed.

The Ultimate Guide to Brochure Printing [Updated for 2023]