Are you looking for printed labels? – Most labels found on products in a typical grocery store are printed in mass quantity by a label manufacturer who specializes in printed labels. They are usually purchased in quantities of 1,000 to 1,000,000 pieces. The same label is printed on each because changes are expensive due to the setup costs involved with the traditional label printing process. These setup charges are typically plate and film. The film is used to create a printing plate that is used to print a particular color on the label. Printed labels are best for companies who have a product that they sell in large quantities. Lead times on pre-printed labels can be anywhere from 1 to 4 weeks. Take a look at the Custom Labels Buying Guide for more information.
Full Color Labels
Full color labels are the ultimate in labels. Studies have revealed that the use of color increases readership and retention by 50% or more. If your product will be sold in a retail environment then color labels will be critical to your success — be prepared to spend some money though. They can be expensive. Full color labels are created through 4 color process printing. Four color process is a system where a color image is separated into 4 different color values by the use of filters and screens. The result is a color separation of 4 images that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (Red), yellow and black, reproduces the original color image.
Many companies who do printed labels are able to do 4 color process printing, but quality can definitely vary from supplier to supplier and in many cases you get what you pay for. What should you expect to pay for? Setup charges are typically plate and film charges. The film is used to create a printing plate that is used to print a particular color on the label. The plate and film charge are per color used typically vary from $25-$80 per color used and are one-time charges. The label manufacturer keeps these plates on file for future runs of the same label.
Pharmaceutical labels require an extra level of requirements over and above typical product labels. Pharmaceutical and healthcare labels must follow rigorous quality standards.
- Withstand environmental effects, like moisture and sun exposure
- Be manufactured under FDA “Good Manufacturing Practices”
- Have excellent clarity, legibility and adhere for the life of the product
When purchasing pharmaceutical labels look for ISO certified suppliers who have experience, as well as, policies and procedures related to pharmaceutical labeling. Some of these procedures should include quarantine of in-process product and double inspection of completed product for quality control. Expect to pay a premium for these services.
Weather Proof Labels
Labels intended for outdoor use need to be durable and have the ability to hold up to a wide variety of different weather conditions. Vinyl and polyester are top material choices for outdoor conditions. The matte finish on the vinyl media helps reduce glare, while the polyester’s glossy finish creates a sharp, shiny image. Bumper stickers are, typically, made of vinyl. Often outdoor labels or industrial labels require a UL listing. UL recognition ensures that a device, system or material has been tested and certified by this private organization to meet specific safety standards. The three primary tests to determine film and adhesive performance are a heat age test, outdoor weather ability, and exposure to various solutions.
Personal Address Labels
Personalized address labels are great for individuals who are tired of handwriting their return address on their envelopes. Pre-printed address labels are available in many different fonts, designs and backgrounds. They often come on small rolls ready for applying to your personal mail.