What is the standard size and shape of a business card?
A typical business card is 2 in. x 3.5 in. (in the USA) with a horizontal orientation and flow. There are a number of benefits to the standard business card sizing, the primary one being cost. They are the least expensive because they are readily available. The other benefit is that they are immediately recognized as business cards, and will fit in most business card holders. In today’s market there are a number of other options that allow a business card to stand out. Larger, thicker card stock is becoming more and more common everyday. The International Size of a business card is (85mm x 54mm) and typically used in Europe.