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According to ThePrintGuide.com
Question:
What is paper stock?
Answer:
A
stiff or rigid paper. Paper stock is a term often used for posters, catalog covers and other items which require rigidity.
Paper stock is measured one of two ways: Point size and Weight.
Point
Size: Designates the thickness of a sheet in thousandths of
an inch, so .010 would be 10pt as well as .012 would be 12pt.
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