Are you looking for poster printing suppliers? – Before searching for that poster printing company take a look below at some valuable information to help you become a wiser consumer.
First – What is a custom printed poster?
Posters are a very flexible advertising tool that is intended for viewers on the move. Sizes range anywhere from 8 ½ x 11 to 19 x 27, depending on the printing company; posters are usually printed on 80# or 100# paper stock.
Second – What are the benefits of a poster printing?
Since posters have many different uses, there are numerous benefits to them. Below are examples of common uses:
- To publicize and event
- To promote a service
- To sell a product
- To develop an attitude
There are however a few basic differences between posters and other advertising media. The main difference being that a poster speaks to the audience “on the move.” Newspaper ads, magazine ads, and mailing pieces such brochures, flyers, and pamphlets are designed for the reader who has time to sit and take in a lot of information. An effective poster can capture a viewer’s attention immediately and then spark them to react.
Third – How do I design a custom printed poster?
When designing your poster follow a design technique called symmetry, which is combining graphics and text to create balance in the design. This balance allows the viewer’s eyes to flow from one point to another on the poster causing movement. A good design will contribute balance and movement in order to direct the viewer subconsciously to read and react to the poster.
Tip: Sketching a rough layout or design will help for the final design of your poster. Consult your poster printing company for dimension and format guidelines.
When it comes to the design of your poster think of the old saying… “An Image is worth a thousand words.” Since a poster is meant for viewers who are on the go, try to keep text to a minimum by using an image or graphic. Text on a poster should be used for descriptions, or labeling of the product, service, or event.
Tip: Your poster background should be a relatively uniform, neutral color so that it does not detract from your graphics and text.
Text size and font type are a very important aspects when designing a poster. They will determine whether your audience will be able to read your poster with ease. Everyone loves those fonts that are dynamic or interesting, but are they easy to read? The text should be set in a large easily read font — 16 pt minimum, 30 to 60 pt preferred.
Create a hierarchy, or a system of levels, when it comes to your fonts. The most important piece of information be it the title, or event name, or product should be clearly defined by giving it the most impact: largest font, bold, or maybe even a different color. Follow down the hierarchy with the less important information not as emphasized.
Tip: When dealing with text a good rule of thumb is to place the text on a contrasting background (black text on a white background, or white text on a black background).
Poster printing in a nutshell – A well-designed poster is eye-catching, attractive, and communicates information effectively and economically. Make it easy for your viewer to read and react to your poster by clearly labeling your product, service, or event causing your advertising dollars to stretch further.
Now that you have become a wiser consumer and know more about poster printing, here are some poster printing companies that can help you in the final step.