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According to ThePrintGuide.com

Question:

What is digital flyer printing?

Answer:

Flyers printed digitally are created using a computer.  There are no printing plates and very little setup cost.  This process allows printers to create your flyers in smaller quantities or "Short-Run Printing."

 

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Frequent Questions...
		What is Digital Flyer Printing? How can I make sure the colors that appear on my monitor look the same on the finished product? What is One or Two Color Printing? What is Four Color Printing? What is Full Color Printing? What is gang flyer printing?