Custom Printed Flyers & Flyer Printing

Are you looking for custom flyer suppliers? Before searching for that custom flyer supplier take a look below at some valuable information to help you become a wiser consumer.

First – What is a custom flyer?

A custom flyer is generally a single sheet document printed in one or two colors or in a full color process. Standard sizes for custom flyers are 8-1/2 x 11, 8-1/2 x 14, and 11 x 17. A custom flyer acts as communication between you and the reader, letting the reader know what you can do for them.  A custom flyer also represents you when your not there, and should do that in the best way possible.

Second – Establishing a Budget

Now that you have an idea of what a custom flyer is the next step is establishing your budget. Your budget depends on a few key factors: Quantity, Distribution, and Quality. How much are you willing to spend? What kind of distribution do you want? How long will the information in the flyer be relevant? What type of printing will you need, one or two color or full color process? These are questions that have to be asked to determine the amount you are willing to spend. Your custom flyer printer should be able to give you an idea of the different color, layout, and pricing options available.

Third – Advantages of Digital Flyers

The digital printing process has recently made printing more efficient and less expensive which all benefits you, the customer. Here a few reasons:

  • Digital images are more portable and last longer
  • Transferring images is easy via email, floppy disk or CD-ROM.
  • Setup costs are low allowing shorter runs.
  • Digital manipulation of images can be done by the printer eliminating delays.

Fourth – Flyer Design

Tip: Before designing your custom flyer be sure to have all of your relevant content, and graphics established and ready to go.  With all the information gathered, designing will be easier than having to find and design simultaneously.

When designing your custom flyer follow a design technique called symmetry, which is combining graphics and text to create balance in the design. This balance allows the viewer’s eyes to flow from one point to another on the flyer causing movement. A good design will contribute balance and movement in order to direct the viewer subconsciously to read and react to the flyer.

Tip: Marketing research has shown that distributing full color flyers is more effective than sending flyers printed in one or two colors.

The front cover of your custom flyer is meant to motivate the reader to pick it up. We suggest keeping the front cover simple: your corporate logo, essential text (company name & slogan), and eye-catching graphics.

As for the rest of the custom flyer remember the content and graphics are by far the most important part. Condensing your information for the constraints of the flyer is difficult but with time and effort it is possible and rewarding. Your business can expand it customer range and stretch advertising dollars by the simple action of designing a custom flyer. ThePrintGuide has a list of Recommended Custom Flyer Printing Suppliers that are some of the best in the business.

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