Before searching for that custom printed catalog supplier take a look below at some valuable information to help you become a wiser consumer.
First – What is a printed catalog?
Custom printed catalogs are multi-page documents that allow customers to view and purchase your products and/or services. Catalogs are great documents for complimenting other forms of businesses media like a website, a brochure, or a flyer. The standard sizes available for custom printed catalogs are: 5-1/2″ x 8-1/2″, 8-1/2″ x 11″, 8-1/2″ x 11, or 11 x 17.
Second – Benefits of custom catalogs.
A custom printed catalog has numerous benefits, here are just a few:
- To acts as a constant representative of your business.
- To accompany other forms of communication, i.e. a website, or flyer, or brochure.
- To have constant access to products or services.
- To showcase your products or services in detail, like a sales kit.
Tip:Research has shown that having a printed catalog of your products will generate 10%-20% more sales if combined with a website.
Whether its a simple folded or an elaborate 40 page catalog, allowing your customers a means of ordering your products or services in as many ways as possible is vital. ThePrintGuide has a list of Recommended Custom Catalog Printing Suppliers, take a look.
Third – How Should I Design my catalog?
Communication is the #1 goal of any design. There are a number of things that can be included in a your design that will grab a readers attention. Ask yourself these questions.
- How many pages will it have? Are you going to have room to print the content and graphics you have decided upon?
- Are you going to print in full color?
- Have you thought about the paper you are going to print on? Most printed items look best on plain glossy paper with aqueous coating?
- How often will your catalog or booklet be distributed? Do you want to create template into which information can be plugged in each month?
- Will you provide graphics? Most printers have graphics on file that you may be able to use.
- Will ordering information be included within your catalog? A separate brochure or flyer can be printed alongside your catalog or booklet to include this critical information.
Here are a few concepts that can give your custom printed catalog design a more dramatic feel and sharper look.
- Alignment – Most people unknowingly prefer symmetry. They look for lines, shapes, circles and patterns. Knowing this, make sure the images, graphics and text are designed to direct the most attention possible.
- Parallelism – Parallelism, or repetition is achieved when throughout the document you keep the same feel and tone by using the same colors, fonts, and types of graphics or images; this will give your custom printed catalog a professional look and feel.
Fourth – What type of paper do I use for my catalog?
Don’t forget to consider the performance characteristics needed when selecting a paper. While cost and look are important, strength can also play a determining factor. Here are a few characteristics to consider when choosing paper:
- Surface strength – This measures the ability of a paper’s surface to resist ripping when ink is applied. When fibers flake off of the paper a coating blister forms and can produce holes in the ink coverage.
- Tear strength – This refers to the ability of a paper to resist tearing.
- Bursting – Bursting measures the ability of a paper to withstand rupturing. This is important for packaging, bags and envelopes but not writing or printing papers.
- Tensile strength – The extent that a paper can be stretched without breaking.
Fifth – Binding my printed catalog.
There are six types of standard stitching available for catalog binding: perfect binding, saddle-stitched binding, side-stitched binding, case binding, plastic comb binding, and three-ring binding. Catalog Binding FAQ. With these many different types of stitching available it can be a bit confusing. Most printing companies are aware of what type of binding works best.
Catalog Printing FAQ
- What are the common sizes for catalogs and booklets?
- What are the different types of bindings available for my catalog or booklet?