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According to ThePrintGuide.com
Question:
What is digital brochure printing?
Answer:
Brochures printed digitally are created by a computer. There are no printing plates and very little setup cost. This process allows printers to create brochures in smaller quantities or "Short-Run Printing".
The alternative would be offset printing, which involves film and plates. This process can have higher setup costs, however some consider the quality better. Check with your printer to see what is best for you.
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