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According to ThePrintGuide.com
Question:
What is a proof?
Answer:
A proof is a term used by printing
companies that means they printed a trial version of your brochure so you
can look at it and confirm it is the way you want it.
Some brochure printing companies use the term PDF proof, which is a proof
seen in PDF format. PDF stands
for portable document format and when viewed shows the document exactly
how it will be if it were printed.
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