Considering having flyer printing done or a brochure printed? Before searching for a brochure printing company take a look below at some valuable information to help you become a wiser consumer.
First – What is a brochure?
Brochures are single sheet documents usually printed in one or two colors or in a full four-color printing process. The three different sizes that are considered standard by brochure printing companies are 8-1/2 x 11 (standard page size), 8-1/2 x 14 (legal page size), and 11 x 17.
A brochure acts as communication between you and the reader, letting the reader know what you can do for them. The brochure also represents you when your not there, and should do that in the best way possible.
Second – Establishing your Budget
Now that you have an idea of what a brochure is the next step is establishing your budget. Your budget will depend on a few key factors: Quantity, Distribution, and Quality.
Printing has changed dramatically due to the onset of digital and short-run printing. Computers have allowed most printers to abandon the high setup charges of the past and allow the customer to determine the quantity of their order. There are still bulk order discounts but the good thing is that there are no minimums in most cases.
Another key factor, distribution, needs to be considered when thinking about your budget. Will you be mailing your brochures? How will you ultimately get them into the hands of prospective clients?
The quality of your brochure is the most important. Getting a quality brochure should be your top priority. How does someone determine quality though? ThePrintGuide has a list of Recommended Brochure Printing Suppliers that are some of the best in the business.
Considering these three key factors can help in determining your budget before choosing a brochure printing company. Most printing companies will walk you through the steps and most have online ordering and design services.
Third – Developing Content.
The content and graphics of your brochure are by far the most important part. When establishing an effective brochure it is essential to gather and establish all of your content and graphics before designing because any last minute content might contain errors. Most printers will give you a final proof to check over before any printing is done.
Tip: It has been estimated that 95% of all people tend to do what their peers do. Because of this, we suggest that one panel of your brochure be devoted to testimonials from satisfied clients. Be sure that they point to specific benefits and results, if you can get a testimonial from a well-respected expert in your field.
Before developing content ask yourself, what is this brochure for? Is it a sales piece, or a hand out, or one that needs to be mailed? With a purpose in mind you can develop the content and when doing so consider the services your provide, information about what you do, how you do it, and what are the benefits from what you offer.
Tip: Throw out the general words that mean all things to all people. When using words related to your field define them; it will make the reader more comfortable and receptive.
Tip: An effective way to implement content is through bullet points. This helps the read scan through information instead of being bogged down by a lot of text.
All of your content should be persuasive, exude confidence in what you can offer, and convey a sense of quality and knowledge to the reader. If the reader feels you know what you are talking about then they will feel secure knowing that you can get the job done.
Fourth – Designing your brochure
There are two things to consider when setting the layout of your brochure; will it be a tri-folded brochure creating six panels or bi-folded brochure creating four panels, front and back.
A tri-folded brochure has six panels, the inside and outside left, center, and right. A bi-folded brochure has four panels, the inside and outside left and right.
The front cover should be simple and direct with the title of the brochure and any images located on the top half so wherever the brochure is placed it is easily read and stands out. As for the back cover it usually contains a biography, a mission statement that tells the reader what your company can do for them, credentials and/or affiliations. Don”t forget the contact information, like phone, address, fax, e-mail, etc this is essential with the back cover.
The bulk of content of the brochure should be located in the inside panels. When designing this part of the brochure it is important to realize that when a reader opens the brochure, the inside panels are not just two or three panels they are one visual field of information; they should be designed as one piece but still have the ability to stand on their own.
Tip: When printing on one of these sizes you need to decide which type of printing will best suite your brochure. If your brochure is simplistic and uses only a couple of colors the one or two color printing process would be the better way to go. If your brochure is complex and needs more colors the four-color printing process works best.