Is your logo ready for professional printing? Sure, you might have had you logo professionally printed on business-related items previously, but putting forth your very best image means using a flawless logo. Here are a few important guidelines to consider when preparing a print ready logo.
Your Logo’s Resolution
Depending on the complexity of your logo’s design, there a couple of different things to keep in mind regarding resolution when preparing a print ready logo. First, it’s always a good idea to use the very highest resolution possible. At a minimum, the logo should be created with at least a 300 dpi resolution for its actual print size. Using an even higher resolution certainly can’t hurt.
Many designers insist that Vector images are best for logos because they keep their quality even if the size is increased. However, sometimes for more complex logos, using Raster format will be necessary – this means that the image is made from a series of minute pixels. Regardless of the choice, having a high enough resolution makes either format acceptable.
When To Recreate Your Logo
Is it time to have a graphic designer recreate your logo? If you’ve been using the same logo for quite some time and the original artwork file is long gone, it’s probably time to have a new high resolution logo created. A printing company’s staff graphic designer can replicate your existing logo in high resolution. On the other hand, if it’s time for an updated corporate image, consider that as a possibility too.
Not only will your print ready logo make for clear and professional business cards, company letterheads, envelopes, and other essential business goods, but you’ll also be able to pass it along for other print situations like advertising or newspaper use. They’ll definitely appreciate having a high quality logo to work with.
A Few Print Ready Logo Guidelines
- Use the CMYK color format to create a logo. This format is designed for accurate professional printing, as opposed to the RGB format which is more common for web and other on-screen publishing.
- Use true black consistently throughout the logo. Using true black, especially for text elements of the logo, means that the logo will appear crisp and clean. On the other hand, using charcoal and dark grey shades instead can equate to fuzzy and blurry printing.
- Use high resolution file formats to save your logo. Printers like to receive saved artwork as high resolution Adobe Acrobat PDF, Photoshop, Quark, InDesign, or Illustrator files.
- Avoid using lossy file formats like JPEG to save your logo for print. These files usually render the artwork in RGB format. In addition, they tend to be blurry and pixilated.
Remember, professional printing should look professional in every way. By providing a quality logo to your printer, your designs will look better than ever on all of your company’s printed goods!