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Choosing the Right Printer for your Job

With each printing job you order, your choice of printer can change. Experienced buyers of printing services often use several printers regularly. Your main goal as a consumer is match your print job to the printer who gives the best quality at the lowest price.

Printers can specialize in many areas. Some printers specialize in continuous-form materials such as invoices and purchase orders. Other printers focus on books, newsletters or post cards. It is also possible for printers to incorporate different printing methods as well, such as the popular offset lithography and gravure printing, while others use techniques like flexography or screen-printing.

Giving all your jobs to one printer often means paying more than you need to or settling for lower quality. Some printers may accept a job they don't have the equipment to do themselves, only to outsource it to someone who can.

Put large projects out to bid
Since some printers use different types of equipment, they may not be the suited to handle every print job.  Since efficiency is the key, you may need to put large or complex print jobs out to bid.  In other words, let competing printers vie for your business. This will allow you to find the best and most efficient printer based upon your particular print job. 

Giving all of your jobs to one printer often means paying more than necessary or settling for lower quality.  Some printers will often accept a job they don’t have the equipment to complete, only to outsource it to someone who can.  It would be more cost effective to find a printer that can complete the print job alone than to send the job out to another company.

Check References & Build a Relationship
How good is a printer’s service? An effective customer service representative will help manage the process smoothly and provide information as needed.  You want a printer that will be able to make recommendations about paper sizes or ink.  This will eventually help you become more efficient which will allow you to save time and money.

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