Printing Articles and Information Zone - September 2008
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During the past several months printing and
advertising budgets have fallen dramatically. To help minimize your printing
costs, thePrintGuide.com would like to offer these helpful tips to keep your
printing project on budget.
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When people want a custom T-shirt made they usually think of screen printing.
Screen printing has its advantages. It is known for crisp colors
and ideal for large print quantities. The reason it is great for large
quantities is that once the screens are set up, it is very easy to print
a large number of T-shirts at very little additional cost over the price
of the plain T-shirt.
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With each printing job
you order, your choice of printer can change. Experienced buyers of printing
services often use several printers regularly. Your main goal as a consumer is
match your print job to the printer who gives the best quality at the lowest
price.
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CMYK is a color mixing system that uses four colors of ink to achieve the
desired hue. Cyan, Magenta, Yellow and Black pigments are used and combined to
generate about a million colors on the visible spectrum for your printed
projects. RGB color, on the other hand, uses light as an
alternative to pigment to achieve the visible spectrum.
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One of the most common problems found in commercial printing is the quality of the
printed product. Most often, this is impacted by quality of scanned
images and artwork provided by the customer to the commercial printer.
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Modern digital-to-plate technology, digital
presses and state-of-the-art laser printers have made it possible to produce
small quantities of high-quality color products at prices everyone can
afford.
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Adding a coating to your business cards or postcards can do many things to improve the
look, feel, and overall presentation of your printed work. First, a coating will
protect the ink from scuffing and improve the overall durability of your design.
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Paper is often the most costly part of a printing job and should be carefully selected
to meet the needs of the finished product. Since paper is manufactured in a
large assortment of weights, colors, textures, and finishes, selecting the
correct type is critical to the success of printed piece.
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Letterpress is one of the oldest forms of printing. It involves printing text with movable
type, in which the raised face of the type is inked and then pressed against a
smooth substrate to achieve the desired image. The
letterpress process is referred to as a "relief" process.
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